how we reinforce a message with a landing page

Bringing your message to the attention of a larger audience: in addition to a rock-solid concept and wide reach, a campaign website is a means of achieving such a goal. But what's the right mix of interaction, design, and storytelling to not only attract people but also move offline?

the story behind your campaign: a landing page that convinces

Starting with a story may seem like an obvious step, but it's more than that. It's about sharing the 'why' behind what you do. What drives the campaign? What issues are you trying to solve? These stories, which often don't come to the forefront, are exactly what attracts people. They offer a behind-the-scenes look and show the human side of your campaign.

in-depth content: more than just words

When we talk about content strength, it's not just about publishing information. It's about sharing knowledge, experiences, and lessons you've learned. This ranges from technical insights to personal stories about challenges and successes. By tapping into this deeper layer, you create content that not only informs, but also inspires and connects.

organic reach: sharing instead of promoting

Increasing your reach doesn't always have to be hard promoted. Sometimes it's more effective to grow your community through organic interaction. In the design of our landing pages, we encourage conversation and make sharing content easy. In this way, you create more awareness about a specific theme. This is often a slower process, but it does build a more engaged audience.

from passive reader to active participant

You want visitors to not only read your story, but also do something with it. But how do you do that without a direct call to action? The trick lies in offering insights and content that encourage people to think. Perhaps an article inspires them to start their own initiative, or to discuss the theme. That is conversion at a deeper level.

how, by designing and developing a landing page, we contributed to national attention to doing business more sustainably

Doing business can be a lot fairer and more sustainable. That requires a law. Fortunately, the proposal is already ready. The bill is called the IMVO Act and tells companies: “Check your production process and fix what is wrong.” This way, consumers know that what they buy is okay. And companies? They can confidently say that they are doing a good job. It all sounds nice, of course, but it is not yet certain whether the House of Representatives will pass the law.

To draw attention to this, Tosti Creative and IDVO set up a pop-up sweatshop in The Hague earlier this year. An action to show how important stricter rules are to combat nasty things like child labor and environmental pollution. In that shop, children's sweaters printed with: “A better world starts with companies.”

For this project, we designed and built the landing page that told the story and encouraged people to take action. With one click, others were able to show their support by sharing the visuals and message on socials. The result? The content went viral and received attention from various media and politicians.

We are all for it, just like 80% of the Netherlands. And luckily, companies like Tony's Chocolonely, Auping, IKEA, Yoghurt Barn and Zeeman too! They understand that you have to work for honest products yourself and do not place the responsibility on the buyer.