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In the future, the uninspired spaces of physical supermarkets will become obsolete. But what do we, as a society, do with the chance if we get these urban square meters back? And what does such a deserted place actually look like?
Right: there is a good chance that it will be overgrown by nature and that street culture will take over. So an excellent opportunity for creatives to take back space in the city. That is the creative incubator of Future Market. A supermarket turned clubhouse!
a digital space for future events and up-and-coming talent
Abandoned and futuristic, yet high-end. That is what Future Market exudes. When designing the digital style, these three fundamental brand elements were continued.
Because events are organized in different cities, it was important that visitors can quickly view past and upcoming events. For many of the artists, Future Market is a stepping stone in this regard. Dynamic hoovers and informative overlays provide a visual view and let you easily scroll through the stories behind the artists.
Various assets such as location announcements, artists and lineups have been designed and deployed by local influencers, the press and on socials.
the project in a nutshell
more than shopping at the door: space back to the city too
As a flash delivery driver, Gorillas works to create a world that meets the immediate needs of others. As a brand, they want that to go beyond just a service. Through bold and striking concepts, Gorillas focuses on their strong rider culture.
In a competitive market, creative, energetic and human brand experience and corporate culture are crucial. In early 2022, she launched Pedal Records, a unique cultural initiative focused on expressing their riders' musical passion. In addition to music, fashion and art also live among riders.
To give the musical, fashion and art talents of these people and local creatives a stage, they host Future Market with other local organizations: a place where the Gorillas culture comes to life. The concept? Supermarkets turned clubhouses with curated pop-up galleries, DJ playgrounds and fashion runways. In various cities.
nice contributors
Concept & production by Tosti Creative
