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studio pizza club
approach:
brand
launch
customer:
studio pizza club
deliverables:
copywriting, ux, ui, development & tracking

a new music platform to listen, see and experience

Our world is dominated by an endless amount of music. There are plenty of listening options via streaming services, radio stations and other online platforms. The digitally oriented generation is undoubtedly setting the standard for the future.

As an emerging music platform, simply experiencing music is therefore a must. Especially when you want to stand out from all the other noise and big platforms.

think big, start small

From the concept direction “the freshest slice”, three pillars formed the concept: cutting through the noise, always on and exploring. The starting point of this direction was to give users the ability to watch, listen or talk to the stream anytime, anywhere on any device.

To give shape to the discovery element, a program and archive page has been developed. In these places, you can see at a glance which artists are playing or listen back to what has played.

By combining the two iconic brand elements of music and pizza, playful and creative translations were made in the digital design and content. A typical example is the chef's special in the archive. The Studio Pizza Club crew thus has the opportunity to highlight their favorite sets at the touch of a button.

With a packed monthly program of various shows and artists, it was decided to develop CMS-driven content. And we hear you thinking: CMS what? At the back of the website, we have carefully thought out how content is easily loaded and updated automatically. This keeps the platform organized, up to date and therefore relevant for everyone.

the project in a nutshell

“It was really nice to get a new look at our concept. New ideas and insights made rapid progress - especially considering the technical details!”

Danique van Ooyen
Danique van Ooyen
general manager | studio pizza club

a radio listening bar on the beach

Studio Pizza Club is a meeting place for explorers, music lovers and (emerging) talent. From a distance or with your feet in the sand. Sometimes it's a place to dance on sunny summer days. With each other. Long after the sun hit the sea.

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