why you want to migrate your b2b website to webflow in 2025

This year and in 2025, Webflow will make it even easier for companies to manage, optimise and grow your website. Whether you're a small company that needs more ownership or a large company that wants to use AI for personalised customer journeys, there's something for everyone. But what makes it so good? We've listed the most important updates for you (and why you should consider migrating to Webflow: -)).

from editor to edit mode for even more control over your website

In edit mode, you can edit dynamic and static content directly on the canvas. You upload and organise assets, can work in staged environments and integrate native tools such as localisations, analysis and optimise. And that is just the beginning.‍

*These features are available to Enterprise customers only.

‍quickly create new pages with page templates & building without being dependent on a studio or agency

Webflow will soon introduce page templates that make it easier to build new pages quickly without being completely dependent on a designer.

Unlike CMS pages, template pages are not directly linked to the CMS. Instead, you can use the template to quickly create new pages that are consistent in layout but manually filled with content.

For companies, this means that your marketing teams can independently create new landing pages for campaigns without having to touch the rest of the website. Think about product launch campaigns or promotions. Thanks to a drag and drop interface, you can easily work with pre-developed components within your web project.

dev tools: more integrations and scalability

Webflow also continues to invest in developer tools that simplify integration with other systems. The new and improved CMS APIs make it easier to get data in and out of Webflow.

This is particularly important for companies that want to integrate Webflow with other tools, such as CRM systems or marketing automation platforms. The new API limits (up to 1,000 requests per minute) offer the necessary scalability.

And that's not all.

Within the CMS, you will soon have even more control over publishing content. Your team can easily save changes to existing CMS items as drafts without fear of them going live accidentally. You will also soon be able to publish separate CMS items to all domains without having to update your entire site right away.

less spam

Forms are the backbone of your website. They collect leads, ask for feedback, and build your mailing list. But how do you ensure that they are not abused? With the new updates in Webflow, managing forms becomes easier and more effective. The introduction of a new bot prevention keeps unwanted spam at bay without sacrificing data privacy.

build, analysis, learn & scale

Webflow goes beyond just building. Your website is an ongoing process: building, managing and optimising. Two new tools help you do that even more easily: Webflow Analysis and Webflow Optimise.

Webflow analysis: privacy-friendly insights

With Webflow Analysis, you get all the insights you need to make your site perform better. Setting it up takes just one click. And because Analysis is part of Webflow, your data remains safe within the platform.

So no worries about data lying around in external systems. And the best part? Not only marketers, but also designers, content creators and developers see how your work performs. The entire team gets a seat at the table when implementing improvements, and it is easy to integrate with tools such as DataGrail and Finsweet.

Webflow optimise: learn what resonates with your website & apply it immediately

Sometimes you don't know what works well until you just try it. A new headline, a different image, or a completely rewritten page. But how do you know if it really works? With Webflow Optimise, you can test that easily, without complicated hassles. The website immediately shows you what appeals to visitors.

Which CTA gets clicked more often? Which text does you activate? As you learn what works, AI makes it even easier: it automatically shows visitors the best version without you having to look at it yourself. The result? More conversions and a better user experience. The great thing is that you can start small, but you can also test big changes. This is how you improve your website step by step.